Co-Op Media Tours
Focus Fish Media’s upcoming Co-Op Media Tour calendar is now published on our site (view current Co-Op SMT calendar) to help clients with planning.
What is a Co-Op media tour?
A Co-Op media tour allows messages from more than one client to be delivered during the same media tour. The messaging from both companies are seamlessly integrated into the consumer story and the cost of the project is shared by two different clients. For example, a car care product company and a car manufacture could team together to offer “Easy Tips For Keeping Your Car Looking Great This Summer”. Only complementary (non-competing) brands will appear in the same tour.
What is included in a Co-Op media tour?
Our goal is to produce a tour that provides maximum return on your investment. We guarantee a minimum of 20 bookings the day of the tour, and have a dedicated team of media pitchers who understand what outlets want.
Tour sponsors are accepted on a first come, first-served basis and tours are capped at no more than three (3) products, unless otherwise noted.
What type of media is included in a Co-Op media tour?
There are four types of Co-Op media tours we can offer:
- Mix Media Tour – This tour includes outlets from television, online and radio. It provides the best media mix for PR campaigns
- Internet Media Tour (IMT) – Targets online media outlets and typically generates the most impressions per interview.
- Satellite Media Tour (SMT) – Targets primarily television interviews.
- Radio Media Tour (RMT) – Targets primarily radio stations. Messages are woven into the interview discussion as there is no visual.
Important Tour Information:
- Cost is all inclusive
- No additional costs for lead spot
- Six-hour (6) tour window (Unless otherwise noted)
- Client live streaming video of the tour
- Qualified and bookable spokesperson
- Scheduled time for each client to review talking points with the talent before the day of tour
- Weekly audience reach reports and video monitoring preview links
- Two (2) airchecks
Summer Design Ideas Internet Media Tour with HGTV’s Kristan Cunningham
HGTV’s Kristan Cunningham shares summer projects anyone can complete to help their home look great in one hour, one day or a weekend. A total of 16 interviews were booked for the tour which generated more than 75 million unique impressions and included placements in About.com, Las Vegas Review-Journal and the Denver Post.
Below are three of the tips Kristan shared during her interviews along with a video from the media tour.
Project for 1 Hour
Unexpected Garden Moments: Add a thoughtfully placed item, such as an urn, pedestal or fountain, to make an artistic statement while creating a visual destination (focal point).
Project for 1 Day
Entries with Personality: The front door and a few elements surrounding it are your first opportunity to showcase your family’s personality. A zippy door color, the right light fixture, a special approach to the house or apartment numbers and a pair of container gardens provide the welcome statement you want.
Projects for a Weekend
Beauty Underfoot: Showcase your design aesthetic by outfitting your porch with a truly custom, stenciled floor. It’s a great way to take the color story created by your interior and exterior colors to create a seamless look throughout the home.
Kristan Cunningham discusses DIY summer design ideas for the home.
Streaming Live Video Online From a Meeting or Event
Live web video is an option for sharing access to important meetings and events with off-site stakeholders.
We used a three camera set-up to broadcast live, online video of a meeting for the U.S. Customs and Border Protection (CBP). The meeting of 20 appointed members from the international trade community discussed the commercial operations of CBP and related functions within the Department of Homeland Security and the Department of the Treasury.
Registration and Metrics
We created a required registration page to capture who attended the meeting online, and worked with the CBP’s network administrators to make sure viewers on a government managed computer were able to access the site.
Each registration was recorded and the CBP staff also wanted e-mail notification. Additionally, the CBP team had access to real time metrics such as who was viewing the event and their approximate location, time and length visited, and more.
Once the registration process was completed by submitting all of the required information, the viewer was directed to the online event. Clients have several formats for engaging with their audience during an event, such as social media chat. For this event, questions were submitted through e-mail directly to the moderator.
Video and Audio Quality
The video was shot in High Definition and was streamed through the internet at a size appropriate for the viewing audience’s internet connection.
The professional production equipment and set up for this webcast delivered clean audio/video appropriate for any broadcast news station.
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Contact us to discuss options for streaming live web video from a meeting or event. There is never a cost for brainstorming ideas with you or your team. Visit the Focus Fish Media Webinars & Live Events section for additional capabilities.
Boys & Girls Clubs of America – Mother’s Day
We conducted a very special Mother’s Day Internet Media Tour (IMT) with Lucille O’Neal for the Boys & Girls Clubs of America to share the story of America’s Most Inspirational Mom, Lorrie Wolfe.
Lorrie Wolfe is from Hickory, N.C., and she is a single mother of three including one child with Asperger’s Syndrome. She will soon celebrate her seventh anniversary as a domestic violence survivor.
Her children have watched the family flee a physically abusive household with no money, transportation or job, to a safe environment in a loving home, with a car and food in the refrigerator. Regardless of her situation, Wolfe has always encouraged her kids to think big and to work hard in pursuit of their dreams. She works fulltime at the Salvation Army Boys & Girls Club of Hickory as a Project Coordinator with at-risk youth. She also helps the Hickory community by collecting clothes, school supplies, researching part-time jobs for teens and soliciting donations from businesses for program support and career experiences for Club kids.
Wolfe’s ascension caps a nationwide search launched last November by Lucille O’Neal, Boys & Girls Clubs of America and longtime partner Kimberly-Clark Corporation, which will yield her a full-tuition scholarship to University of Phoenix where she will major in Criminal Justice. Wolfe plans to use her degree to work in the juvenile justice system, and one day hopes to open her own Boys & Girls
For more information, visit our media microsite at www.internetvideorelease.com/bgca
Lorrie Wolfe, of Hickory, N.C., was selected as America's Most Inspirational Mom by the Boys & Girls Clubs of America. The award includes a full-tuition scholarship to University of Phoenix where she will major in Criminal Justice
