An Internet Media Tour, or IMT, is a powerful tool which helps clients reach almost any media outlet with an online edition. An Internet Media Tour not only helps organizations tap the ever-growing influence of online media, but it also offers media outlets valuable multimedia content its visitors will want to watch.
What is an Internet Media Tour?
An Internet Media Tour connects a spokesperson with multiple media outlets through several one-on-one interviews. During each Internet Media Tour interview, the spokesperson and the reporter/blogger/host talk and a video feed of the interview is streamed online for the media outlet to share with its visitors in real-time. Shortly after each interview is complete, the outlet will receive an HD (or the format requested) video file of the interview for publishing on the outlet’s site. The video will continue to generate impressions each day it remains online — potentially for many months.
HGTV’s Kristan Cunningham discusses design ideas for the home and outdoor living spaces
during a recent Internet Media Tour.
What is the Internet Media Tour process?
To conduct an Internet Media Tour, Focus Fish Media will work with our client to determine the type and focus of the tour’s media target. Once the media target is confirmed, Focus Fish Media will create a pitch and send it to the client for approval. The ideal amount of time for pitching is three weeks, but a tour can be booked in less time, if needed. The client will receive regular updates on the tour’s bookings until the tour date. Focus Fish Media will typically conduct a site check with the client the day prior to the tour. The day of the tour, all of the scheduled interviews typically take place during a four (4) hour time window. Any client not already on-site can remotely view each interview online as each interview will have a separate viewing page. After the tour, Focus Fish Media will edit the video from each interview and send them to the media outlets so they can post to their interview online. The client will receive regular monitoring/coverage reports once the videos have been sent to the outlets.
Dallas Morning News
Interior Designer Elaine Griffin talks with Erin Covert, of the Dallas Morning News, about inexpensive, do-it-yourself home design ideas to help boost a home’s curb appeal.
Alexandra Levit, career expert and syndicated columnist, discusses winning strategies for job-seekers going back to school with Self Magazine
San Diego Union Tribune
Carter Oosterhouse, TV host and green building expert, discusses inexpensive ideas for helping your home be green with the San Diego Union Tribune.
Lou Manfredini discusses DIY home improvement safety tips with Good Housekeeping