Internet Video Release
While media tours are designed for one-on-one media interviews, an Internet Video Release (IVR) is a simple and low cost way to distribute a release and multimedia content through the major wire services and news organizations. An IVR can extend the exposure of a media tour, or extend the reach of a brand's compelling video content.
Beyond the major news organizations and wire services, we post your IVR to the leading user generated video sites so there are more locations for sites looking for your type of content to find it.
Posting and distribution of video through an IVR boosts your media outreach by:
- Growing the potential audience reach and media impressions
- Increasing site traffic back to your site
- Improving visibility and ranking in search engines
- Extending your media exposure for a long as the videos remain online
An IVR can also include a media micro site landing page to easily house media materials and multimedia content.