Co-Op Media Tours

Focus Fish Media’s upcoming Co-Op Internet Media Tour (IMT) calendar is now available.  View current Co-Op IMT calendar.

What is a Co-Op Internet Media Tour?

A Co-Op Internet Media Tour (IMT) means two or more sponsors are participating in the same tour. The messaging from both sponsors are seamlessly integrated into the consumer story and the cost of the project is shared by the participating clients.

For example, a car care product company and a car manufacture could join the same tour to offer “Easy Tips for Keeping Your Car Looking Great This Summer”. Only complementary (non-competing) brands will appear in the same tour.

During the Co-Op IMT, the spokesperson conducts multiple one-on-one interviews with media outlets, usually within a 4-6 hour window. During each interview, the reporter/blogger/host talk has a few minutes one-on-one with the spokesperson.

A video feed of the interview is streamed online for the media outlet to share with its Web visitors in real-time. The visual in the video feed is the spokesperson along with any cuts to b-roll or product displays/demonstrations. Shortly after each interview is complete, the outlet will receive an HD (or the size they request) video file of the interview to post to their site. The video will continue to generate impressions each day it remains online — potentially for many months.

What is included in a Co-Op IMT?

Our goal is to produce a tour that provides maximum return on your investment, and we guarantee 15-20 bookings the day of the tour. Our dedicated media relations team has the longest record of booking quality Internet Media Tours, and we will always make sure your target markets/media are our focus.

Tour sponsors are accepted on a first come, first-served basis and tours are capped at no more than three (3) products, unless otherwise noted.

Important Tour Information:

  • Cost is all inclusive on Atlanta based tours with two (2) or more sponsors
  • No additional costs for lead spot
  • Qualified and bookable spokesperson
  • Five-hour (5) tour window (Unless otherwise noted)
  • Scheduled time for each client to review talking points with the talent before the day of tour
  • Weekly audience reach reports
  • Live streaming video of the tour

What type of media are included in a Co-Op Internet Media Tour?

An advantage of Internet Media Tours, over traditional media tours, is the diversity of potential media outlets to target. Almost any outlet with an online edition can be included in the tour. Those include:

  • National/Local Newspapers
  • National/Local Magazines
  • Online News Outlets
  • Blogs
  • Business Publications
  • Trade Journals
  • Member Publications for Associations and Organizations

Summer Design Ideas Internet Media Tour with HGTV’s Kristan Cunningham

HGTV’s Kristan Cunningham shares summer projects anyone can complete to help their home look great in one hour, one day or a weekend.  A total of 16 interviews were booked for the tour which generated more than 75 million unique impressions and included placements in, Las Vegas Review-Journal and the Denver Post.

Below are three of the tips Kristan shared during her interviews along with a video from the media tour.

Project for 1 Hour

Unexpected Garden Moments: Add a thoughtfully placed item, such as an urn, pedestal or fountain, to make an artistic statement while creating a visual destination (focal point).

Project for 1 Day

Entries with Personality: The front door and a few elements surrounding it are your first opportunity to showcase your family’s personality. A zippy door color, the right light fixture, a special approach to the house or apartment numbers and a pair of container gardens provide the welcome statement you want.

Projects for a Weekend

Beauty Underfoot: Showcase your design aesthetic by outfitting your porch with a truly custom, stenciled floor. It’s a great way to take the color story created by your interior and exterior colors to create a seamless look throughout the home.

Kristan Cunningham discusses DIY summer design ideas for the home.

Boys & Girls Clubs of America – Mother’s Day

We conducted a very special Mother’s Day Internet Media Tour (IMT) with Lucille O’Neal for the Boys & Girls Clubs of America to share the story of America’s Most Inspirational Mom, Lorrie Wolfe.

Lorrie Wolfe is from Hickory, N.C., and she is a single mother of three including one child with Asperger’s Syndrome. She will soon celebrate her seventh anniversary as a domestic violence survivor.

Her children have watched the family flee a physically abusive household with no money, transportation or job, to a safe environment in a loving home, with a car and food in the refrigerator. Regardless of her situation, Wolfe has always encouraged her kids to think big and to work hard in pursuit of their dreams. She works fulltime at the Salvation Army Boys & Girls Club of Hickory as a Project Coordinator with at-risk youth. She also helps the Hickory community by collecting clothes, school supplies, researching part-time jobs for teens and soliciting donations from businesses for program support and career experiences for Club kids.

Wolfe’s ascension caps a nationwide search launched last November by Lucille O’Neal, Boys & Girls Clubs of America and longtime partner Kimberly-Clark Corporation, which will yield her a full-tuition scholarship to University of Phoenix where she will major in Criminal Justice. Wolfe plans to use her degree to work in the juvenile justice system, and one day hopes to open her own Boys & Girls

For more information, visit our media microsite at

Lorrie Wolfe, BGCA Most Inspirational Mom

Lorrie Wolfe, of Hickory, N.C., was selected as America's Most Inspirational Mom by the Boys & Girls Clubs of America. The award includes a full-tuition scholarship to University of Phoenix where she will major in Criminal Justice